Hello Storyline Sport!

After 15 months in the making Storyline’s Sport Capsule is finally here.This has been one of the longest projects that I have worked on with lots of twists and turns.So it is with great pleasure that I share some of the ideas and concepts that went into creating it.

For those of you who are not familiar with Storyline Collection it is a brand new capsule wardrobing concept that I co-created with my friend Amy Lamphere.Here is the link to the story behind it https://storylinecollection.com/pages/about-storyline

I had already started seeing the lines between our work life,our active life and our hang out life getting blurred where your home becomes your gym or your office and you go to hang out straight from excercising.So I wanted to create something that flowed through out you day.Little did I know that it would become the norm.So the first order of the day was that it had to be versatile,comfortable and look good.

The next thing was that it had to work for a number of activities,gone are that days of tennis whites and golf attire.This collection needed to perform in multiple venues.

Finally it had to breath,move and work.

The first task was developing the right fabric that held you in, allowed you to move and was comfortable to wear all day long.I worked with our mill to create a tech fabric that was wicking(moves moisture away from your skin so that you do not feel all sweaty) and antimicrobial.The problem with tech fabrics is that the often feel slick and slippery which is a feeling I do not love so by adding a very light brushing it allowed it to feel more cozy.

Once I got the fabric right it was all about finding the key pieces that a woman would wear everyday.That started with the creation of the pant.I talked to over a 100 women as to what their perfect pant is or could be.Many of the women had one that they really loved and shared with me but it often had one or two things missing.Pants from Jockey Person to Person,Lululemon,Athleta and the Gap were brought to my attention.I asked them detailed questions and right to figure out what they liked about each pant and incorporate it into my design to create the perfect pant.My key learning was that the pant had to look flawless from both the front and the back and had to be able to work from breakfast to dinner.Most of my contributors did not mind changing their tops throughout the day but really did not want to change their pants.For more go to https://storylinecollection.com/products/perfect-pant

The next key item was the jacket here to there were so many great ideas that were shared with me but finally the most important features were versatility and comfort.Everyone also said pocket’s were really important.Here is a link to the jacket https://storylinecollection.com/products/hero-jacket

My all time favourite clothing item is a t shirt (last count I own about 120 of them).I wear them 24 hours a day 7 days a week so I wanted to create a version for this capsule.This one is in a cotton blend tech fabric it fits close to the body like an athletic one should so if you like it looser go up one size.I really had fun with the graphic here instead of an active graphic I went with drawings of the most opulent items a woman can own,an opera cape and a ballgown skirt.So why not look fabulous when you are on the go.

If you want to add a bit of fashion flair do add one to your wardrobe https://storylinecollection.com/products/fashion-tee

Rounded up the capsule my adding a great cropped legging and a sporty skirt

I hope you enjoy this collection as much as I enjoyed creating it for you.

Ciao for now!

♥ Sunil

 

 

 

Dress like it is Easter Sunday!

 

There are valuable fashion lessons we can learn from how we dress for Easter Sunday and apply them to our daily life especially right now.

 

1.Putting on your Sunday Best

When it comes to this holiday we go through our closet and pick out an outfit that makes us feel and look our best.This is very important right now because we can easily go into a downward spiral where our entire wardrobe is sweat pants and pj’s.I saw this sign in a store window and it captured the role of clothing in our life,

It is more important that at this time that we do good and it starts with looking good.

 

2.Planning your Outfit

Many of us start a couple of weeks ahead look in our closet and pull a few options together.If something needs to be mended,cleaned or pressed we take care of it.Taking a few minutes the night before or the first thing in the morning can helps us look good and not feel stressed about what to wear.

 

3.Do not be afraid of Color

Nature at this time of year gives us a bounty of color,here are some pictures that I took one Easter I spent in San Diego with my fabulous friend Marijane Relth(Who is never afraid of Color).So take this time of year to add some color to your life and to your wardrobe.

 

4.Embrace Print

It is all around us right now so say come on in.Print is a great way to make you feel good.

 

5.And Finally Dress for Joy…

Easter Sunday is about JOY so make your wardrobe a source of  joy in your life and not a source of stress.I have created a coloring book for you to download and print so you can have some fun with the little fashionistas in your life playing with color and print.It is based on some of my fashion illustrations for my line Storyline Collection.Click on the link below to print it.

Storyline Coloring Book

How to find your perfect shoes this Spring!

We all dream of finding that perfect shoe,it takes a little bit of effort and energy to find your perfect mate.Here are some tips to finding the shoe that flatters you.It is no secret that the right shoe can make your outfit.

Shoes are the pedestal on which your entire look is built.These simple pointers that will get you on the right road to finding the perfect shoe.

 Finding the right fit at the shoe store

1.Try different sizes in the shoe that you like,sizing is not standard you may be a size 8 in one designer and easily be a size 9 in another designer.Most European designers tend to fit smaller than American designers.If ordering online look at the reviews from other shoppers about sizing.

2.Try to shop in the afternoon or the evening,your feet tend to swell during the day so if you shop first thing in the morning you may get a shoe that will not be as comfortable.Try not to shoe shop on very humid days.

3.Walk on an uncarpeted surface,this will give you a better idea on how the shoe will feel on a pavement or hard surface,shoes feel different on a soft plush carpet.

4.Try on both feet,most of us are slightly larger in one foot than the other so make sure both feet feel fine.Some people will quietly switch one of the shoes for a half size bigger which is not the right thing to do.You are better off getting the size that fits and putting a pad in the foot that is loose.

5.Move,wriggle your toes,flex your ankles and make sure you sit and stand.If any part of the shoe rubs or catches on your foot blisters are on their way.

6.Do not fall for the salesperson line”It will stretch out” or “it will be more comfortable when you break it in”.Chances are if they are not comfortable in the store they are not going to be comfortable at the event you are going to wear them to.

7.Not only does a shoe need to fit,it needs to look like it fits,if your toes dangle out of an open toe shoe or your heels slide of the back the shoe may fit but it does not look like it fits.Also make sure you foot does not break the style lines of the shoe.

Pay attention to details

Heels,A medium height flatters most people(2″ to 3″) make sure that shape of the heel compliments your body shape for example if you are petite a thick chunky heel can look heavy so you want a slimmer  heel.

Vamp,This is the top part of the shoe.The most flattering are low V or U shaped ones that show the right amount of toe cleavage(yes that is a thing) are best with dresses and skirts.Avoid wearing high cut vamps with skirts as they can shorten your legs.Think about what you will be wearing the show with most of the time

Toe Shape,a tapered toe provides the most flattering look but stay away from ones that are too pointy as they can distract from your outfit.If you find tapered toes uncomfortable opt for a more oval toe.

Straps,Pay attention to the position and the width of the straps.A wide strap over the instep will draw attention to your feet,a slim T strap elongates your feet and an ankle strap will draw attention to your ankles.So be aware of this specially if you have thick ankles or heavy calves.

Color,Black  works with most colors except for light ones where nude is a better option.Tans and khakis work best with denim.For evening do match the color of your shoe to your outfit or go with a great metallic.If you wear a lot of solids do go for a bit of print and pattern to pep up your look.Monochromatic your thing,then texture is your friend.

Remember a shoe that matches your skin toe will make your legs look longer and goes with every color. Off whites and soft pinks work better on most people instead of a stark white.Yellow and green are the hardest shoe colors for most people to wear unless you are dark skinned and then nothing is off limits.

Trends for Spring 2020

Here are the top trends for this season,some have been around for awhile and others we are seeing for the first time.I would say if you are only buying one shoe this season make it a Loafer.

This is the most versatile shoe of the season you can wear it with a blazer for work,with jeans as a casual statement and pair it with a dress for evening.This borrowed from the boys trend has been around for for awhile and keeps getting stronger so it is a great shoevestment.

Also called a slide the key feature of this shoe is that it has no back.This makes it a great wear at home,driving and pool shoe.It is usually a flat or has a small kitten heel.It works best in the warmer months when you want to dip your toes in the ocean.

Must have shoe of the Summer and go with a tall one only if you have long legs.They are a little hard to get on and off but they do look fabulous.

A Flatform(yes it is a word) is a flat platform a staple in Japan for centuries it is being reinvented this Spring with A Sporty/Casual edge.If you are a shoenista this is a trend for you.

Why limit wearing Jewelry on you body when you can also wear it on your feet.Think of shoes that double up as necklaces,rings and cuffs.This is the must have shoe trend for evening.

 

 

 

So with a little effort and energy you too can be like Cinderella and find the perfect shoe

“Happy Shoe Shopping”

♥ Sunil

Style advice from a Christmas Tree!

This closes to Christmas the last thing you need is style advice as you are being pulled in a million different directions.The good news is just look to your Christmas Tree for inspiration.

1.Shine Bright-Emit you inner light,you are created by a wonderful God who made you perfect just let that light out.Look at how your Christmas tree shines.

2.Be a Star-Every Christmas tree is topped by a Star,channel that power and find your inner star and just unleash her on everyone.

3.Stand Tall-Be Proud just like you family tree with all it’s wonderful momentos,  you too are full of great memories,distinction and achievements.

 

4.Deck yourself-Do not be afraid of ornamentation,whatever your age,shape or size.Holidays are about bling so bring it on.

5.Surround yourself with friends and family-No tree just has a single ornament so it all about groupings and variety,so just immerse yourself in a sea of love.

So let me take this opportunity to wish you a

 

How to travel in style with Storyline!

Starting next week we head into the busiest travel season of the year.It was just reported that an extra 4 million people are traveling this year at Christmas compared to last year.I have created the perfect Holiday Travel Capsule at Storyline to help you do this.Please check it out https://storylinecollection.com/

I believe that you should always travel in style.If you look like you belong in first class you just might end up there.With all the turmoil happening with the airlines right now it is so important to look pulled together and just plain fierce(people are less likely to mess with you).It is important to look fabulous on your flight and at your destination as well.Remember you take many more pictures when you travel and all those social media posts.

They key is what you pack,how you pack and what you wear.Never check a bag unless you absolutely have to.The cost for checked bags goes up almost every month,plus there is all the time you end up waiting for them.In addition if you have a checked bag you have a lot less flexibility to change a flight.With so much luggage going missing or not arriving with you you are much better off having everything you need in the palm of your hand specially if there is a delay.Here are the a,b,c’s of a great travel wardrobe.

A.What to pack.

1-Create a color story for your trip,it should not be more than 2 0r 3 main colors and a pop color or print.This will ensure that everything goes with each other.Your pop should mostly be in tops,stick to dark colors on the bottom.Here are some color stories that are trending right now.Your color story should be in harmony with the nature of your trip.This is essentially creating a travel capsule which we have done for you at Storyline.Do the same  with your accessories.Here is our travel capsule it is black,red and an on trend Electric Lilly print.

 

 

 

2-Pay attention to fabrication,try to pack as many wrinkle resistant fabrics as possible,our jersey is wrinkle proof.Stay away from linens,silks and certain  wools they do not travel well.Stick to jersey,ponte and fabrics that drape well.Also put the clothes you pack on a diet,Look for the thinnest fabrics that provide the most warmth especially when it comes to fleece and outerwear.Lay out your outfit combinations and take pictures on your phone.For cold weather travel look for ultra lightweight thinsulate or down jackets and coats.

3-Pack your work horse pieces.Everything you choose should have at least an 80 % chance of being used.Black pants,jersey tops and pieces that can recreate a little black dress look all fall into this category.Also pack convertible pieces,these are pieces that can be worn more than one way.Check out our Wide Leg Jersey Pants with Pockets that zip closed.https://storylinecollection.com/products/wide-leg-pant

 

4-Pack lots of accessories.Bling gives you major bang for your buck when you are traveling.It is small, but can completely transform a simple dress or top.make sure you pack at least 3 statement pieces.It is also important to make sure the pieces go with your color story.Do pack a couple of belts as well.Make sure you pack a mix of casual,sporty and dressy accessories that go together.Here is an example of a great accessory story.

 

5-Scarves are your secret weapon to traveling light and looking fabulous.They are incredibly light and fold into the smallest squares.they can be tucked into any spare corner you have.Make sure you have a solid one,a printed one and an embellished one.They can become belts,hats,shirts or tops in an instant.Here are a couple of cheat sheets that show you how.

6.I say this with much pain!Limit the number of shoes you pack,they weigh the most and take up the most space. Do not pack any uncomfortable shoes.Right now you should pack a heel in a  metallic shade,nude or black for evening,a comfortable all weather day shoe the and a light athletic waterproof sneaker for walking around or working out .You should wear your boots as they are the hardest to back but make sure they come on and off easily for security.So 3 pairs that is all that goes in your bag.Make sure you pack a  small clutch that goes with your heels for evening.Also pack a lightweight foldable backpack for day trips or the gym.Here is an example of a story.

 

B.How to pack.

1-Layout everything on your bed including the outfit you are going to travel in.Count you should have at least 3 tops for every bottom.make sure all the colors sit in harmony.The reason you put your travel outfit on the bed is to make sure it goes with the pieces you pack.Here is how you can add your favourite jeans and cami along with the 5 pieces from the Storyline collection to create 10 looks.

 

2.Pack using zip lock bags and roll your clothes,squeeze out any excess air.Delicate knits should be wrapped in tissue paper to prevent them from getting snagged.If you travel with a jacket turn it inside out and fold the shoulders in before you roll.(you cannot do this with men’s jackets).

3.Start with you shoes laying them toe to heel at the bottom of your bag.Stuff them with underwear,scarves and belts.Not only does this make efficient use of space,this helps the shoe keep its shape.

4.Resist any last minute urges to pack extras.Your clothing will expand as you wear it and the most important thing is you have to leave room to shop”.

C.What to wear.

1-Comfort and Style is your mantra.Poly/Spandex blends are the best to travel in.Make sure the fabric drapes well and does not cling.Do opt for an elastic waist and pockets are a plus.Keep your outfit monochromatic and in a dark color.Our flirty skirt is perfect as it has pockets that zip and when paired with the turnaround top becomes a LBD.Here is the link to it https://storylinecollection.com/products/flirty-skirt

2. Always have a shawl/scarf with you airplanes are cold and this is a much more stylish way to stay warm rather than an airplane blanket.Plus you can do something fun with it when you get to your destination.

3.Sunglasses,a great handbag and a touch of fragrance is also a must.Do have lipstick and moisturizer handy to apply throughout the flight.

4.If you take off your shoes or your most outer layer make sure they are easy to put back on.

5.Put a small pillowcase in the pocket of your coat,Fold your coat and use it as a pillow during the flight.This will keep it clean and you will not have to stuff it in the overhead compartment.

 

D.When you get to your destination.

1.Unpack everything and hang what you can.If anything is wrinkled take it to the bathroom and hang it on your door while you shower.Most of the wrinkles should come out.Travel with a small bottle of Downy Wrinkle release,this helps if something gets really wrinkled.Also travel with shout pen or wipes.A portable steamer is also a must have.In a pinch your hotel hair dryer can help get wrinkles out.Spray a little water on the garment and blow on low.Have some Shout wipes or a pen to deal with stains.

2.Make sure you take out all the items from your shoes and lay out your accessories on a table(not the real stuff).

3.Plan your outfits for the next few days and hang them in order,review pictures of them on you phone so you do not forget the combinations you came up with.

 

Feeling and looking gorgeous when you travel is as easy as A,B,C and D with Storyline!

Love, Sunil