After 15 months in the making Storyline’s Sport Capsule is finally here.This has been one of the longest projects that I have worked on with lots of twists and turns.So it is with great pleasure that I share some of the ideas and concepts that went into creating it.
For those of you who are not familiar with Storyline Collection it is a brand new capsule wardrobing concept that I co-created with my friend Amy Lamphere.Here is the link to the story behind it https://storylinecollection.com/pages/about-storyline
I had already started seeing the lines between our work life,our active life and our hang out life getting blurred where your home becomes your gym or your office and you go to hang out straight from excercising.So I wanted to create something that flowed through out you day.Little did I know that it would become the norm.So the first order of the day was that it had to be versatile,comfortable and look good.
The next thing was that it had to work for a number of activities,gone are that days of tennis whites and golf attire.This collection needed to perform in multiple venues.
Finally it had to breath,move and work.
The first task was developing the right fabric that held you in, allowed you to move and was comfortable to wear all day long.I worked with our mill to create a tech fabric that was wicking(moves moisture away from your skin so that you do not feel all sweaty) and antimicrobial.The problem with tech fabrics is that the often feel slick and slippery which is a feeling I do not love so by adding a very light brushing it allowed it to feel more cozy.
Once I got the fabric right it was all about finding the key pieces that a woman would wear everyday.That started with the creation of the pant.I talked to over a 100 women as to what their perfect pant is or could be.Many of the women had one that they really loved and shared with me but it often had one or two things missing.Pants from Jockey Person to Person,Lululemon,Athleta and the Gap were brought to my attention.I asked them detailed questions and right to figure out what they liked about each pant and incorporate it into my design to create the perfect pant.My key learning was that the pant had to look flawless from both the front and the back and had to be able to work from breakfast to dinner.Most of my contributors did not mind changing their tops throughout the day but really did not want to change their pants.For more go to https://storylinecollection.com/products/perfect-pant
The next key item was the jacket here to there were so many great ideas that were shared with me but finally the most important features were versatility and comfort.Everyone also said pocket’s were really important.Here is a link to the jacket https://storylinecollection.com/products/hero-jacket
My all time favourite clothing item is a t shirt (last count I own about 120 of them).I wear them 24 hours a day 7 days a week so I wanted to create a version for this capsule.This one is in a cotton blend tech fabric it fits close to the body like an athletic one should so if you like it looser go up one size.I really had fun with the graphic here instead of an active graphic I went with drawings of the most opulent items a woman can own,an opera cape and a ballgown skirt.So why not look fabulous when you are on the go.
If you want to add a bit of fashion flair do add one to your wardrobe https://storylinecollection.com/products/fashion-tee
Rounded up the capsule my adding a great cropped legging and a sporty skirt
I hope you enjoy this collection as much as I enjoyed creating it for you.
Ciao for now!