Hello Storyline Sport!

After 15 months in the making Storyline’s Sport Capsule is finally here.This has been one of the longest projects that I have worked on with lots of twists and turns.So it is with great pleasure that I share some of the ideas and concepts that went into creating it.

For those of you who are not familiar with Storyline Collection it is a brand new capsule wardrobing concept that I co-created with my friend Amy Lamphere.Here is the link to the story behind it https://storylinecollection.com/pages/about-storyline

I had already started seeing the lines between our work life,our active life and our hang out life getting blurred where your home becomes your gym or your office and you go to hang out straight from excercising.So I wanted to create something that flowed through out you day.Little did I know that it would become the norm.So the first order of the day was that it had to be versatile,comfortable and look good.

The next thing was that it had to work for a number of activities,gone are that days of tennis whites and golf attire.This collection needed to perform in multiple venues.

Finally it had to breath,move and work.

The first task was developing the right fabric that held you in, allowed you to move and was comfortable to wear all day long.I worked with our mill to create a tech fabric that was wicking(moves moisture away from your skin so that you do not feel all sweaty) and antimicrobial.The problem with tech fabrics is that the often feel slick and slippery which is a feeling I do not love so by adding a very light brushing it allowed it to feel more cozy.

Once I got the fabric right it was all about finding the key pieces that a woman would wear everyday.That started with the creation of the pant.I talked to over a 100 women as to what their perfect pant is or could be.Many of the women had one that they really loved and shared with me but it often had one or two things missing.Pants from Jockey Person to Person,Lululemon,Athleta and the Gap were brought to my attention.I asked them detailed questions and right to figure out what they liked about each pant and incorporate it into my design to create the perfect pant.My key learning was that the pant had to look flawless from both the front and the back and had to be able to work from breakfast to dinner.Most of my contributors did not mind changing their tops throughout the day but really did not want to change their pants.For more go to https://storylinecollection.com/products/perfect-pant

The next key item was the jacket here to there were so many great ideas that were shared with me but finally the most important features were versatility and comfort.Everyone also said pocket’s were really important.Here is a link to the jacket https://storylinecollection.com/products/hero-jacket

My all time favourite clothing item is a t shirt (last count I own about 120 of them).I wear them 24 hours a day 7 days a week so I wanted to create a version for this capsule.This one is in a cotton blend tech fabric it fits close to the body like an athletic one should so if you like it looser go up one size.I really had fun with the graphic here instead of an active graphic I went with drawings of the most opulent items a woman can own,an opera cape and a ballgown skirt.So why not look fabulous when you are on the go.

If you want to add a bit of fashion flair do add one to your wardrobe https://storylinecollection.com/products/fashion-tee

Rounded up the capsule my adding a great cropped legging and a sporty skirt

I hope you enjoy this collection as much as I enjoyed creating it for you.

Ciao for now!

♥ Sunil

 

 

 

How to throw the right shade!

 

The key to looking fab this summer while protecting your eyes is to find the right pair of sunglasses.Here are the Five things you must keep in mind when shopping for your perfect pair.Sunnies as the Australians call them are a must have accessory.

If you are interested in the outfit that I designed go to https://storylinecollection.com/

Face Flattery

The shape of your frame must flatter your face.There are four common face shapes,Oval,Round,Square and Heart.

If you are not sure of your face shape,the simplest way to find out  is look in your bathroom mirror, make sure your hair is pulled back and trace around your face with a piece of soap. Step away and you will see your face shape.

If your face is Oval

Wear a frame that is wider than the broadest part of your face.

Keep the overall size in balance with your face.

Lucky you most shapes will flatter your face.Your face is similar to an hourglass body you can get away with anything.

Look to Jessica Alba, Gwen Stefani and Beyoncé for inspiration,they all have oval faces.

If your face is Round

Oversize, Rectangular and Angular Frames offset your roundness.Try a statement frame.

Be inspired by Michelle Williams and Selena Gomez.

Your face can take strong details and fun color.

If your face is Square

Circular frames are the best for you and do avoid hard edges.

Make sure you balance your face shape.

Angelina Jolie and Gwyneth Paltrow are your role models.

Go for soft colors and tonal lenses.

If your face is Heart shaped

Rimless frames,Cateyes and Aviators work best to compliment wide cheekbones.

You can go for some of the glamorous oversized Hollywood type frames.

Jennifer Aniston and Reese Witherspoon are your go to girls for inspiration.

Color

Overall stick to colors that look best in clothing  and translate that  to sunglasses. Pay attention to how they work with your hair color as well.White is trending right now but before you invest in a pair make sure it works with your wardrobe and you have a tan.

Fit

When looking at how they fit make sure that they do not slide down the nose and cause and pinching or discomfort.They should stay on when you turn your face from side to side.Look at the side view,the arms should fit nicely behind your ears.Some of this can be adjusted but you are better off picking a close to perfect pair to start with.

Quality

Pay attention to,the arms they should be strong, the hinges should feel smooth and they should feel substantial.It is also important that they offer the right UV protection.Go for the best quality you can afford unless you are the type that easily loses them.

Trend

Sunglass trends come and go.Some are classics and have been around forever.You can never go wrong with a classic pair of Aviators or a statement Cat Eye.It is always fun to have a couple of on trend sunnies for a touch of glam.

Here are this Summer’s Top Trends.

 

 

Think of your sunglasses as the cherry on the sundae,your outfit is perfectly good without them but the right ones just put it over the top.
♥ Sunil

Effortless Style all Summer!

With Summer almost upon us.Here are ten tips to great Summer style.

Do not use the heat and humidity as an excuse to lose your sense of style.Summer is very often the busiest time of year for a lot of women and keeping things fresh and simple is the way to go.

1. Keep it light and layered

Simple and interesting is the key. Always have a cardigan, jacket or light wrap handy for those fluctuating temperatures as many places have their air conditioning on full blast. Make sure every piece in your outfit can stand on its own.

 

2. Crisp

Always have a white cotton shirt handy it goes with everything. If you do not own one steal one from a man in your life.Throw it over your outfit to hide what is underneath.

 

3. Stay Chic

All that fabulous color and print but watch out not all of it works for your skin tones specially early on. When in doubt go black and white. Style icons love this classic combo for a reason. Feel free to pop it with a touch of red, pink or yellow they are all 3 summers must have colors.

 

 

4. Be well shod for summer

Bright colors and great patterns, Block heels and wedges, Matte and shine, This year has yielded a bounty of stunning summer shoes.

 

5. Belt it

The skinny belt or chain belt is your friend. It instantly dresses up even the most casual tank top and gives you definition when you wear something loose and flowy.

 

6. Invest in Summer Bling

Simple dramatic accessories and summer are the perfect fit. One statement piece like a long layered necklace or a dramatic earring is great. Keep it simple. A powerful style statement this summer is just one dramatic cuff.

 

7. Go bagalicious

Summer fashion tends to be minimal so make your bag a statement. For evening go really small with a clutch mini cross body or a mini drawstring. For day go big with a bright bucket, graphic tote or a soft leather hobo.

 

 

8. So fresh

Keep summer makeup light fresh, fabulous and with SPF.Just a touch to keep you on point.Focus either on the eyes or lips,never the whole face.

 

9. ”Made” with the right shades” and hat

A face flattering pair of quality sunglasses is essential for fashion and eye protection.So is the perfect hat.

 

 

 

10. Scarf 911

Always have one or two handy. They work as a great cover up, can battle a bad hair day as a headband,headwrap or tie or add a touch of print and polish to a simple outfit.

 

 

“Do not let the heat and humidity turn you into a “Hot Mess”

♥ Sunil